FC - Digipak Analysis

Front cover.

The use of the two Helmets on the front cover is iconic of the group. These helmets are part of the artist's star constructs and commercial appeal to the audience. Dyer's theory shows that having something like a helmet becoming synonymous can help construct a star image as well as creating intrigue. an enigma code is created because the audience and fans are left wondering who the two people in the helmets are, this unconventional costume choice therefor helps create revenue and media attention. another point relating to Dyer's theory is that the use of helmets makes the group seem very distant and unrelatable as against present, this could be seen as a negative, however because the genre of music is dance/techno it suits their sound and makes them stand out as a duo. The way the helmets have been split down the middle also creates a symmetrical effect reinforcing that they are a duo.  The robotic helmets have also become symbolic of Daft Punk so most people will know whose album it is just by seeing the helmets. Following on from this the album cover makes it easily to figure out what genre of music the album is because the use of futuristic costume is conventional of the dance genre. the colour of the cover is also quite minimal using only a few different yet bold colours, this emphasises the black on gold contrast and makes the album stand out. the plain black background creates negative space meaning that attention is automatically focussed on the helmets primarily and the writing secondarily.





back cover.

The back cover stays with the simplistic black background theme and features similar retro 80's style writing to the front. This font is the same font that was used for the track list on Michael Jacksons album "Thriller" reinforcing the 80's theme. negative space is again utilised to draw the readers attention to the track list. The implication of the rule of thirds is evident as the back cover has clearly been designed so that the track list is the most prominent feature taking up the centre of the cover. The silver text contrasts heavily with the back ground, constructing nuance, meaning that the songs stand out even further, this shows the use of linguistic effects. The 80's style font references popular culture because it is a through back to an era when techno music. was considered cutting edge and was very much the centre of dance and rave culture.

inner covers. 

The left side of the inner cover continues to focus on the helmets. The sci-fi helmet blueprint is aesthetically rustic but the diagrams are futuristic, this reflects their music which is modern yet inspired by retro dance music. Furthermore the metanarrative of the artist is developed as the sci-fi helmet design helps build enigma and mystery around the artist, this helps create revenue. The helmet blue print is an unusual thing to feature on a digipak, however this helps it stand out and thus contributes to further revenue the sci-fi element also references popular culture in terms of sci-fi being a popular genre. the right side of the inner cover uses a different font from the back cover, however similarly to the back cover it features white font on a black background. It is designed to look like the closing credits of a film, this implies that the album is more than just an album, but more of an interactive experience. minor musicians are credited on the right inside cover, this constructs the artists star image in a progressive way because most artists digipaks centre around little more than the artist concerned, however this shows Daft Punk crediting everyone who was involved in the production of the album.

Disk.

Its bright red, the reasoning being that it is a throwback to the Columbia records labels early record designs, as can be seen in the picture below. in Terms of being retro this disc is consistent with the rest of the album, however aesthetically the disks red colour is massively different to the rest of the album. The contrast of the front cover and the disk there for ultimately reflect the retro yet futuristic sound of the music on the album. 


This old Miles Davis Columbia records vinyl is similar to the Random Access Memories disk.