Things people liked:
- The running themes of colour and youth throughout the video.
- The idea of using a prop like a tennis ball to aid in the location transitions.
- The illustrative nature of our concept and the positive way in which we hope to represent youth.
- The synergy between the video and digipak ideas and mock ups.
Things people didn't like:
- The lack of organisation in terms of shooting dates and exact locations.
- Because of the loose concept people thought the video could become repetitive and potentially boring.
- Another factor was that some of the narrative concepts we'd included were questioned in terms of why they are relevant to our song.
- Another factor was that people felt as if with out a proper culmination the video would lack purpose so several
How our concept has developed as a result of our feedback:
- We have decided to develop our concept further by incorporating masks as costume for all the main characters excluding Brad. the masks add another element to our video in terms of costume as well as making it clearly visibly evident which characters are yet to be resurrected.
- Our ending to the video has now changed because we felt that without a different ending the narrative would lack purpose. our ending will now feature a party scene with colourful lighting. all the people in shot will be wearing masks and these will be removed at the end. We will shoot this in the drama studio.
- Further more we have decided that colour will be the main theme of our video because this idea was well received in the feedback we received.
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