BWB - Technical analysis

Technical analysis of shift Key- I know

 



 

0:08 – 0:11	Low key lighting, woman is dressed in a bikini to create sex appeal. Walking towards a door out into the sun.	Mid-long-shot from behind to show of the woman’s attractive body. ~The camera moves with the women as she walks towards the door.	The beginning of the song begins with a xylophone at a constant beat at a media speed.
0:12 – 0:13	Change of location to an airport. The woman is dressed in appropriate clothing. (shorts & t-shirts) The weather is still sunny outside	Mid-long-shot from behind the woman again, exactly the same angle following her as she walks towards the window.	On the 12th second the beat is louder and drives the rate of the cut as the shot changes on this deeper and louder beat.
0:14 – 0:16	0:14 – Woman in the same outfit from the airport. Going down a lift still looking into the outside via a window in the lift. 0:15 – Woman is now outside crossing a road still looking into the distance. 0:16 – Walking into entrance of hotel. Fully dressed in black holding suitcase.	0:14 - Exactly the same camera angle and position as the previous shots still focusing on the females rear. 0:15 – “” 0:16 – Camera slightly pans to the left as she changes her angle of walking.	The deeper and louder beat of the song is repeated simultaneously every half a second which then sees 4 changes in location as the deeper beat carries on to drive the cut.
0:17-0:54	Frequent changes of location, largely interlinking between the airport, hotel and outside. The weather is sunny and hot to perhaps match the beat and fast rhythm of the song. There are still constant costume changes with the change of location ranging from smart attire to rather explicit bikini’s.	The camera position and angle remain exactly the same throughout this time period. Showing of the woman’s attractive physique.	Lyrics are introduced in the 20th second and continue throughout this period. The beat constantly repeats itself throughout the period of time, with the louder and deeper beat of the xylophone still determining the cutting rate.	Constant montage editing of shots, continued at a very fast cutting rate, with a new shot every 0.5 to 1 second.
0:55-0:56	Girl is wearing a summery dress running through a field of crops. She begins to run faster on the drop of the beat as the tempo of the music becomes faster and louder. The weather is still sunny and hot which enlightens the mood to match the upbeat music.	Similar camera position and angle. MLS. Camera continues to follow the women as she runs forward.	The drop of the song and introduction of the chorus transmits to the woman becoming more lively and the beat continues to drive the cut.	Fast cutting rate in time to the beat of the song

 

 Summary

• The cutting rate is driven by the beat of the song throughout.
• The camera position and angle remains a medium longshot throughout the video tracking behind the woman as she advances.
• There is frequent change in location which matches the beat of the song and the weather and use of bold colours matches the enlightening mood the song creates.
• The actions of the female pretty much remain he same as well throughout the video except for the minor proportion where she is swimming. The rest sees her either walking or jogging into the distance.

How has this helped us with ideas towards our video?

• From analysing the music video the one things which I believe we could use to improve our music video is the fast cutting rate on the constant sound of the bass. This acts as an effective tool in keeping the audience intrigued and exited to see where the character is going to appear on the next beat of the song.
• For a 3 minute video we ideally want about 100-150 shots in a wide range of different locations. to effectively achieve the fast cutting rate.
• Something else I have taken from the video is that I believe for the purpose of our video with a male character oppose to a female is the rear MLS shot will not be effective. Instead we should intend to have a wide range of camera positions and angles.