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| Back middle cover |
 |
| Back cover |
 |
| Front cover |
 |
| Inside 1 |
 |
| Inside 2 |
 |
| inside 3 |
How is the genre of the track/artist evident?
- The
plain nature of the digipak, denoted by the bold title and the limited
difference in colour, and the focus on a few colours is iconic of
the dance/ house genre.
- The use
of a girl poolside on the digipak front pane is a symbolic sign of
the dance music genre. This immediately reveals the genre of the artist. This
is aided by the use of white space or the plain blue shades, attracts
attention towards the image.
What visual techniques are used? (two-thirds, texture, colour,
tone, mise-en-scene)
- White
space is important in affecting the dominant reading path. This is
particularly evident on the front pane of the digipak, whereby white space
contrasts with the blue box where the title is held which identifies the album to the consumer.
- The use
of centering the female on the front cover in the digipak contributes to
her meta-narrative through portraying him as important if she is part
of the album. Colour also achieves this contribution to meta-narrative, as
other parts of the album cover are mainly shades of blue, whereas the
female is subject to a tanned skin colour which allows her to stand out. This
could be seen as negative however as she is objectified on the front of the
album, as she's in limited clothing on her top half which
highlights whats wrong in the patriarchy society.
- This
use of lighting also contributes to Dyer's paradox star image theory - whereby
he poses that a star must be simultaneously present and absent.
As she's present on the front cover however she doesn't
exist on any of the other covers of the digipak.
- Also on
the inside covers there is a clear hierarchy to the colour scheme, the
black is used on the title of each song, the darker blue used on the artist and
the lightest blue used on promotion companies associated with the
artist. This makes for very easy reading for the consumer which i like the
idea of and could use in our own.
- There
really isn't much creativity on inside 2 and 3, this soft creativity
suggests that this album is aimed at original consumers of the music, who
will buy the album for its music content and not the aesthetics of the
digipak.
How is the genre of the track/artist evident?
- The plain nature of the digipak, denoted by the bold title and the limited difference in colour, and the focus on a few colours is iconic of the dance/ house genre.
- The use of a girl poolside on the digipak front pane is a symbolic sign of the dance music genre. This immediately reveals the genre of the artist. This is aided by the use of white space or the plain blue shades, attracts attention towards the image.
What visual techniques are used? (two-thirds, texture, colour,
tone, mise-en-scene)
- White space is important in affecting the dominant reading path. This is particularly evident on the front pane of the digipak, whereby white space contrasts with the blue box where the title is held which identifies the album to the consumer.
- The use of centering the female on the front cover in the digipak contributes to her meta-narrative through portraying him as important if she is part of the album. Colour also achieves this contribution to meta-narrative, as other parts of the album cover are mainly shades of blue, whereas the female is subject to a tanned skin colour which allows her to stand out. This could be seen as negative however as she is objectified on the front of the album, as she's in limited clothing on her top half which highlights whats wrong in the patriarchy society.
- This use of lighting also contributes to Dyer's paradox star image theory - whereby he poses that a star must be simultaneously present and absent. As she's present on the front cover however she doesn't exist on any of the other covers of the digipak.
- Also on the inside covers there is a clear hierarchy to the colour scheme, the black is used on the title of each song, the darker blue used on the artist and the lightest blue used on promotion companies associated with the artist. This makes for very easy reading for the consumer which i like the idea of and could use in our own.
- There really isn't much creativity on inside 2 and 3, this soft creativity suggests that this album is aimed at original consumers of the music, who will buy the album for its music content and not the aesthetics of the digipak.
A good start - but too brief. What is the form of the digipak? Where is the advertisement? Also, how does this contribute to the artist's metanarrative?
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