Group - Theory Advancements

After the discussion between the group, this was the feedback:

• (Freddie) Kanye West is a well established artist in his industry due to the backing from his record label and freedom of creative expression that he is allowed under the label.
• (Freddie) Not only this but Kanye West isn't just an artist but also he is now a brand with his brand, Yeezy.
• (Ollie) The Hip Hop genre is dictated by the artist and the music videos are very central around the artist with lots of meat shots
• (Ollie) I believe that the Hip Hop genre is very easy to replicate with its formulaic approach to production of music videos, with high percentage of meat shots and regular breaking of the fourth wall in order to create para social intimacy with the audience.
• (Brad) This is all well and good however it will be hard to find a Kanye West soundtrack that doesnt already have a music video, i believe that it would be much better to do a song from a less well known artist such as MK. I know that he isn't in the Hip Hop genre however his music is part of the dance genre however which is also very easy to replicate.
• (Group) We had a look into which which songs MK had produced and a few caught our eye, especially the MK - Bring Me To Life.